Ripples Bathrooms: 10 Years Growing From One Showroom to Two

For over ten years, Vroom has been part of the Ripples Bathrooms story. We started with a single showroom and a single Google Ads campaign. Today Ripples has two Dublin showrooms, installs hundreds of bathrooms a year, and is marketed by one Vroom team across SEO, Google Ads, paid social and digital PR.

This is the story of how a showroom business grows, and how its marketing has to grow with it.

2026 Digital Media Awards finalist, Best Use of Display. See how the display campaign works.

At a glance

• Client: Ripples Bathrooms, bathroom design and installation
• Showrooms: Naas Road, Dublin 12, and Rathfarnham, opened October 2026
• Services: SEO, Google Ads, paid social, digital PR
• Partnership: 10+ years

Where it started

When Ripples first came to us, it was one showroom with a strong reputation and one marketing channel: Google Ads. The brief was simple. Turn more of the people searching for a new bathroom in Dublin into enquiries.

Ten years on, Ripples is one of the best-known bathroom brands in Dublin, with a second showroom and a marketing programme that reaches customers everywhere they look. We have been part of that growth at every stage.

How buying a bathroom has changed

Ten years ago, someone searched for a bathroom showroom, visited, and bought. That is not how it works any more. Today’s customer:

• Researches for weeks before visiting, on Instagram, YouTube, Google and review sites
• Arrives knowing what they want, having already compared brands
• Cares about practical answers: small spaces, storage, accessibility, and what will still look good in ten years
• Trusts the brands they have already heard of, and expects to see them everywhere

The same is true of every considered home purchase, from kitchens and windows to flooring and furniture. A business that only appears at the moment of search is already too late. It has to be part of the research.

From one service to one joined-up team

As the way people buy changed, our work with Ripples changed with it. What began as Google Ads became one team across four disciplines, planned together rather than run in separate silos.

• SEO so Ripples is found for the questions people ask while they research
• Google Ads across search, YouTube and display, to reach people ready to buy and stay with them while they decide
• Paid social to inspire people early, long before they search, with video of real showrooms and installations
• Digital PR to build the credibility that makes people choose a brand they know, and that increasingly shapes what AI tools say about it

Each channel hands people on to the next. Someone sees Ripples on Instagram, reads about the brand in the news, searches the name, and books a visit. That is what we mean by total search: being the obvious choice wherever your customer looks.

Fixing the foundations

A few years in, Ripples’ website was holding its advertising back. Good traffic was arriving and not converting. We built new landing pages as a fast fix and worked on a full site rebuild alongside them.

• 159% more conversions
• 63% lower cost per conversion
• 1,000 extra leads at no extra cost

Launching a second showroom

In October 2026, Ripples opened its second showroom at Nutgrove Retail Park, Rathfarnham. A new location has to build awareness from zero while the established one stays strong, without the two competing for the same customers. We planned the launch across every channel at once:

• Search and video campaigns dedicated to the new showroom, live from opening day
• Local social campaigns announcing the opening to homeowners nearby
• A PR launch that put owners Joe and Ian live on Newstalk’s Breakfast Business, with coverage in the Dublin Gazette and Better Business

The launch on social

Ripples’ own channels showed the new showroom off, while paid partnerships with Evoke.ie and RollerCoaster.ie took the opening to Dublin homeowners who did not follow Ripples yet.

What partnering with Vroom looks like

• One team that knows your business, not a rotating cast of account managers
• Every channel planned together, so search, social and PR push in the same direction
• Straight talking about performance and what it takes to grow
• A partner that grows with you, from one showroom to two, and from one service to four

Is this you?

If you sell a considered purchase from a showroom, whether bathrooms, kitchens, windows, doors, flooring or furniture, your customers behave just like Ripples’ customers. They research for weeks across several channels before they ever pick up the phone. The businesses that win are the ones customers see at every step.

Talk to us about growing your showroom