Overcoming digital roadblocks in a growing business, Ripples Bathrooms—a luxury bathroom installation specialist in Dublin—had earned a strong reputation for designing and installing premium bathrooms, en-suites, wet rooms, and mobility solutions. As the business expanded, their investment in Google Ads grew, revealing a significant challenge: their website was limiting the effectiveness of their paid advertising. Despite a robust ad budget, they faced low click-through rates and lower leads than anticipated.
Vroom’s mission was to help Ripples Bathrooms maximise their existing Google Ads investment by addressing the poor performance of their website. We needed to boost their conversion rates, lower their cost per lead, and increase the volume of actionable leads. The task didn’t end at improving their Paid Social; we knew their website needed to be rebuilt to truly optimise their digital presence. Our initial focus was to test landing pages as a stopgap solution, while we worked with the SEO team to plan a complete website rebuild, set for launch in Q4 2024.
Recognising that Ripples Bathrooms’ existing website was not optimised for conversions, we took swift action to design custom landing pages tailored for their PPC campaigns. These landing pages were built with multi-step forms, ensuring seamless functionality across mobile, desktop, and tablet devices. This initial phase of testing was critical in delivering immediate improvements in performance while we simultaneously planned for a comprehensive website rebuild.
Utilising machine learning and advanced analytics, we conducted ongoing tests to refine the landing pages further. By analysing visitor behaviour and using Google Ads’ algorithm, we gained valuable insights into how to better target and convert high-quality traffic. These data-driven refinements allowed us to optimise performance at every step of the customer journey, laying the groundwork for consistent improvement.
While the landing page optimisations brought short-term gains, we knew the long-term success hinged on addressing the outdated website. Our SEO team worked alongside the PPC efforts to plan a full website rebuild, slated for delivery in Q4 2024. This rebuild was designed to improve site structure, enhance SEO performance, and significantly upgrade the user experience—ensuring that the new site would be fully optimised for conversions across all digital channels.
We maintained an agile approach throughout the process, delivering rapid adjustments to the landing pages and adapting to new data insights in real time. By shifting the focus to actionable leads, rather than vanity metrics, we improved tracking accuracy and continuously refined the Google Ads campaigns. This meant we could consistently drive high-quality leads, resulting in more meaningful conversions.
Our communication with Ripples Bathrooms was clear and transparent, supported by comprehensive monthly and quarterly reports. These in-depth reports provided actionable insights that not only optimised the ongoing campaigns but also informed strategic decisions for the website rebuild. This continuous flow of data allowed us to stay aligned with Ripples’ goals while ensuring every opportunity for growth was captured.
The entire project was led by a highly skilled cross-functional team, bringing together expertise in PPC, SEO, and eCommerce. Drawing on experience from similar accounts, we ensured that Ripples Bathrooms benefited from cutting-edge strategies and industry innovations, giving them a competitive edge in the luxury bathroom market.
The results of our collaborative approach with Ripples Bathrooms were transformative. Through rigorous testing and optimisation, we successfully addressed the performance issues of their paid ads, delivering both short-term gains and setting the stage for long-term growth with their upcoming website rebuild.
Ripples Bathrooms is now on a clear path to digital success, with their ad performance optimised and a high-performing website rebuild in the works. With these changes, they are well-positioned to continue expanding their presence, generating leads, and maintaining growth.
UNICEF Ireland collaborated with Vroom to amplify awareness and secure vital support for children in need worldwide. We executed targeted campaigns, including Paddington’s Postcards and urgent fundraising initiatives. Together, we maximised donations and delivered impactful results reflecting our shared commitment to global compassion.
Introduction When RTÉ Kids and HopSkip Studios launched The Big Pet Project, the challenge was not just awareness, but making the show relevant and talked about nationwide. Vroom’s PR campaign delivered sustained media coverage across national and regional outlets, cutting through a crowded Christmas schedule and keeping each episode fresh and engaging. Task RTÉ Kids […]
The team at Vroom exceeded our expectations. They created a fantastic concept centred around nostalgia, which really resonated with us, perfectly captured the heart of our brand, and brought our story to life in a way we couldn’t have imagined. This campaign has given us an incredible platform to celebrate our milestone year.
Áine Faughnan – Managing Director, Dromod
Vroom are true partners taking the time to really understand how our business works. We always get excellent advice and have grown our business as a result.
Aileesh Carew – CEO and Museum Director
Vroom collaborated with The Belle Brush to leverage viral exposure from Nicola Coughlan’s Bridgerton promotion and drive eCommerce growth. By optimising Paid Search, Paid Social, and PPC strategies, we generated 329,000 impressions and 12,000 clicks. This integrated approach positioned The Belle Brush for continued digital success.
A fantastic Irish agency, and a key partner for any business who is serious about digital growth. Collaborative ways of working, highly skilled account teams, excellent communication and consistent, robust data reporting are some of the benefits reaped when working with Vroom.
Amy French – Marketing Manager, Sisu Clinics
A special mention to Bronagh, Ben and Luke – truly experts in their fields!.
We are delighted with the results of the campaign, which is driving significant ROI already, and even more importantly, significant awareness about the risks of flying drones in public. From an engagement perspective, the campaign has also been very beneficial for both us and the consumer, with comments and enquiries up significantly on previous years. Bronagh and the team at VROOM really understood from the off what this campaign was about and delivered across the board for us.
Alec Elliott – Corporate Affairs and PR Manager, Irish Aviation Authority
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