10+ years
As a Google Partner
Award winners
Global Search Awards and European Search Awards
Best Small Agency
Digital Media Awards 2025
You’re making video. Is anyone finding it?
Most brands film for Instagram and TikTok, where a post fades within a day or two. On YouTube, a well-titled video can keep being found in search for years, and it can show up in Google results and AI Overviews too. Google research in the US found 87% of viewers say YouTube introduces them to things they would not have discovered on their own.
We help you turn the content you already make into a YouTube channel people find through search: the right topics, titles, descriptions, chapters and playlists, and a clear plan for getting more from every video you make, measured on how many new people find you and what they do next.
Part of our SEO services, working alongside our YouTube ads team.
A social post fades in a day. A YouTube video can be found for years.
What our YouTube SEO includes
Who this is for
✓ Brands making content for Instagram, TikTok or LinkedIn and not sure what to do with it next.
✓ Businesses with expertise people search for: how-tos, comparisons and explainers.
✓ Companies with a YouTube channel full of videos that few people watch.
✓ Brands that want to show up in AI answers, not just search results.
If you’re making content and not sure what to do with it, that is where we start.
Got video sitting on your phone or your Instagram?
We’ll look at what you already have and show you how much of it could be found on YouTube and in Google.
What you’ll need for YouTube SEO
Organic YouTube works best when a few things are ready on your side. We help with each of them.
Video already made? Send us what you have. We’ll show you which clips can go up as Shorts and which could be cut into longer videos.
Not sure which videos to post? We’ll match your content to what your customers search for, so the right videos go up first.
Video spread across different platforms? We’ll bring the best of it together on one YouTube channel, with consistent titles, playlists and branding.
No YouTube channel? We’ll help you set one up under your business, so the channel and everything on it stays yours.
FAQs: YouTube SEO
What is YouTube SEO?
YouTube SEO is planning, titling and organising your videos so they are found when people search on YouTube and Google. It covers the topics you choose, how each video is described, and how your channel is set up.
Can I reuse my Instagram Reels and TikToks on YouTube?
Yes. Vertical videos can go up as YouTube Shorts, ideally without other apps’ watermarks and with captions added. Longer explainers usually work better in landscape, and we can show you which of your clips suit which format.
Do YouTube videos help my Google rankings?
They don’t directly lift your website’s rankings, but videos can appear in Google search results, video results and AI Overviews themselves, which gives you more places to be found. Embedding them on the right pages also helps visitors understand what you do.
What kind of videos get found?
Videos that help people plan or choose: how-tos, honest reviews, comparisons, “is it worth it?” videos and top-five lists. They match what people search for, and Google’s research shows viewers trust creators who explain and compare to help them buy with more confidence.
How often should we post?
Consistency matters more than volume. One useful video a week, plus a few Shorts cut from it, is a strong starting point for most businesses.
How long before we see results?
Organic YouTube builds over time. Most channels take three to six months of regular posting before search traffic picks up, and good videos keep bringing in views long after that.
Do you make the videos?
No. You or your content team make the videos, and we optimise them: titles, descriptions, chapters, thumbnail guidance, playlists and channel set-up, so they are found in YouTube and Google search.
Should we run YouTube ads as well?
Often, yes. YouTube ads put your best videos in front of new people straight away, while organic builds an audience that keeps finding you. Our SEO and Google Ads teams plan them together. Google research in the US found that brands combining paid, organic and creator content on YouTube saw a 16% higher incremental return on their ad spend.
What happens after I get in touch?
Someone from our SEO team will reply to book a short call about your goals. If you already have a channel or a library of video, we’ll look at it first, so the conversation starts with what we would change. You decide whether to go ahead after that.
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