Six Years Behind UNICEF Ireland’s Emergency Appeals
Six years as UNICEF Ireland’s paid search and social partner. Every emergency appeal live within 48 hours, 60M+ impressions for Gaza, and Gold at the 2024 Digital Media Awards.
Award Winning
Client coverage includes
RTÉ · Irish Examiner · Newstalk · Today FM
Why ChatGPT keeps recommending your competitors
When someone asks ChatGPT, Perplexity or Google’s AI Overviews for a recommendation, the answer is drawn from the publications and websites those tools consider credible. The brands that are regularly featured in those sources are the ones that get named.
Digital PR is how you earn that presence. We secure coverage in the publications your customers read, which are also the sources AI tools rely on, so your brand becomes part of the answer.
What digital PR includes
Many businesses think of PR as press releases and media launches. That is part of it, but digital PR covers a wider range of work, and each type does a different job.
Press releases and announcements. News from your business, such as launches, openings, appointments and results, issued to the journalists who cover your sector.
Story-led campaigns. An idea, data or a cultural moment built into a story the media want to run, earning coverage well beyond your own news.
Reactive and expert comment. Positioning you or your team as a trusted source when journalists need a view on the news of the day.
Where it appears. Traditional media, including newspapers, radio and TV, alongside online news sites, trade titles, blogs, social channels and content creators. Every placement builds your reputation with customers, earns links that help your website rank, and adds to the sources Google and AI tools draw on.
Who digital PR is for
✓ Businesses whose competitors are named by ChatGPT and AI Overviews, while they are not.
✓ Businesses with strong results and good stories, but little media coverage to show for them.
✓ Businesses that rank on Google but whose brand name is not yet well known.
✓ Businesses that have invested in PR before without clear reporting on what it achieved.
If this describes your business, digital PR is the most direct way to change it.
How we work, and when
First month: planning. We identify the stories in your business that Irish journalists will cover, and the publications Google and AI tools trust in your market.
From month two: outreach. We pitch to the relevant journalists and publications. Nothing is issued without your approval.
Every month: reporting. You receive a clear report on the coverage secured, where it ran, and the links earned to your website.
Make your brand part of the answer.
Selected PR work
Award Winning
EPIC x Taylor Swift
The award-winning PR and paid campaign that uncovered Taylor Swift’s Irish roots and lifted EPIC’s ticket sales 43%.
Beauty and Haircare: Paid Media for Beauty Brands
From a Bridgerton moment to TikTok Shop’s Irish launch: how Vroom grows beauty brands like K18, KEVIN.MURPHY and Bare by Vogue across Meta, TikTok and Google.
Seiko Ireland
A focused peak-season Google Ads project that grew online revenue 47% year on year, with 50% higher return on ad spend.
Ripples Bathrooms
Ten years growing with Ripples Bathrooms, from one showroom and one service to two showrooms and one joined-up team.
Irish Aviation Authority
Two years of bilingual safety campaigns for Ireland’s aviation regulator, in English and Irish, watched more than 730,000 times.
Award Winning
EPIC: Fairytale of New York
A Christmas paid social campaign that sent EPIC’s website visits up sevenfold and won at the European Search Awards.
Award Winning
EPIC: This Is Not Us
EPIC’s award-winning campaign against Irish stereotypes, from Paddy McFlaherty to Paddy A.I.rishman and Dear Erin.
Award Winning
EPIC The Irish Emigration Museum
Six years, ten awards and a Grand Prix: how Vroom and EPIC get a museum talked about around the world.
The Big Pet Project
A six-week, fixed-fee PR campaign that got a new RTÉ Kids show 38 pieces of coverage across Ireland.
Turn2me
Eleven years running Google Ad Grants for Ireland’s free online mental health service, with nearly 1 million visits to free support.
Sisu Clinic
Search and social campaigns that kept a doctor-led aesthetics brand’s clinics booked across Ireland, the UK and the US.
Dromod Boxty
A short, story-led PR campaign that turned a family food brand’s 35th anniversary into national press.
FAQs: digital PR in Ireland
Can PR get my brand into ChatGPT or Google’s AI Overviews?
It can make it far more likely, but nobody can guarantee a specific AI answer. AI tools build their answers from sources they trust, so the more often credible Irish publications cover you, the stronger your case. That coverage is what we go after.
How do you measure results?
Every month you get a clear report: the coverage we secured, where it ran, and which pieces link back to your website.
Is digital PR just link building?
No. Links help your website rank, but the real point is being talked about in the right places: by journalists, by your customers, and by the AI tools they now ask.
How long does it take?
Reactive stories can land quickly when the news is right. Bigger campaigns take a few weeks to plan and pitch, and the benefit to search builds over months as coverage adds up.
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