Six Years Behind UNICEF Ireland’s Emergency Appeals
Six years as UNICEF Ireland’s paid search and social partner. Every emergency appeal live within 48 hours, 60M+ impressions for Gaza, and Gold at the 2024 Digital Media Awards.
10+ years
As a Google Partner
Award winners
Global Search Awards and European Search Awards
Best Small Agency
Digital Media Awards 2025
Google Ads has changed. Has your account?
Google now shows ads inside AI Overviews and AI Mode, and AI Max and Performance Max decide more of where your ads appear. Automation can find customers you would otherwise miss, but only with the right signals and limits.
Without them, it chases cheap clicks and spends on searches that were never going to buy. We set those controls, review search terms every week, and keep your paid search working as Google changes.
Working with Google: we work directly with Google’s agency team in Ireland, which gives us early access to new features and a direct line when something goes wrong.
Google’s automation is only as good as the data you give it. We make sure it learns from the right things.
More enquiries, more online sales, or more people who know you?
What our Google Ads management includes
Google Ads results we’ve delivered
Award Winning
Seiko Ireland
A focused peak-season Google Ads project that grew online revenue 47% year on year, with 50% higher return on ad spend.
Ripples Bathrooms
Ten years growing with Ripples Bathrooms, from one showroom and one service to two showrooms and one joined-up team.
Irish Aviation Authority
Two years of bilingual safety campaigns for Ireland’s aviation regulator, in English and Irish, watched more than 730,000 times.
Turn2me
Eleven years running Google Ad Grants for Ireland’s free online mental health service, with nearly 1 million visits to free support.
Not sure what your Google Ads are really returning?
We’ll check your tracking, search terms and brand versus non-brand spend, and show you where budget is being wasted.
FAQs: Google Ads management in Ireland
What is the difference between Google Ads, PPC and paid search?
They overlap. Paid search means ads that appear in search results, and PPC (pay-per-click) describes paying only when someone clicks. Google Ads is Google’s platform for both, and it also runs Shopping, YouTube and display ads. We manage all of it.
Do Google Ads appear in AI Overviews?
Yes. Google now shows ads within AI Overviews and AI Mode, drawing on your existing Search, Shopping and Performance Max campaigns. Clear product data, strong landing pages and accurate tracking give your ads the best chance of appearing there.
Should I bid on my own brand name?
Usually, yes. If competitors bid on your name, a brand campaign keeps you at the top for a low cost. We run it separately so it never inflates the results of the rest of the account.
How much should I spend on Google Ads?
It depends on your market and goals. We look at search volumes and competitor activity in your sector and recommend a starting budget before you commit. Your ad budget is paid directly to Google, so you always stay in control of it.
How long before I see results?
Search campaigns start bringing in traffic within days. The first month is about tracking and testing, with performance improving steadily from month two.
What do you need from us?
Access to your Google Ads account and Google Analytics, plus Merchant Center if you sell online. You supply the images and video for your ads, and we tell you exactly what to send and build the ads from it. If you track enquiries in a CRM, we help connect it so Google learns which leads become customers.
Who owns the Google Ads account?
You do. The account stays in your name, and you keep full access and all the data if you ever move on.
Can you run SEO, paid social or digital PR alongside Google Ads?
Yes. Our SEO, paid social and digital PR teams work alongside our Google Ads team, using the same numbers. Running them together helps you show up in search results, AI answers and social feeds, and stops channels competing for the same customers.
What happens after I get in touch?
Someone from our paid media team will reply to book a short call about your goals. If you already run Google Ads, we’ll look at your account first, so the conversation starts with what we would change. You decide whether to go ahead after that.
Tell us about your Google Ads
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