Ripples Bathrooms
Ten years growing with Ripples Bathrooms, from one showroom and one service to two showrooms and one joined-up team.
10+ years
As a Google Partner
Award winners
Global Search Awards and European Search Awards
Best Small Agency
Digital Media Awards 2025
Why cheap leads end up costing you
Google optimises for whatever you tell it counts as a conversion. If that is every form fill, it will find you more spam, students and time-wasters at a lower cost per lead, while the enquiries that become customers get harder to win.
We track which leads turn into real business and feed that back to Google. Bidding then works toward the leads your sales team wants, and your cost per customer falls even when your cost per lead does not.
Part of our Google Ads management for Irish businesses, run by our specialist paid search team.
We optimise for the leads that become customers, not the cheapest form fill.
What our lead generation management includes
Who this is for
✓ Service businesses that rely on enquiries, calls or booked appointments.
✓ Showrooms, clinics, trades and professional services, local or nationwide.
✓ B2B companies with longer sales cycles that need better-qualified leads.
✓ Businesses getting plenty of leads that rarely turn into sales.
If your sales team says the leads are poor, that is where we start.
Lead generation results
Irish Aviation Authority
Two years of bilingual safety campaigns for Ireland’s aviation regulator, in English and Irish, watched more than 730,000 times.
Turn2me
Eleven years running Google Ad Grants for Ireland’s free online mental health service, with nearly 1 million visits to free support.
Sisu Clinic
Search and social campaigns that kept a doctor-led aesthetics brand’s clinics booked across Ireland, the UK and the US.
Getting leads that never turn into sales?
We’ll check how your conversions are tracked, which searches your leads come from, and where budget goes on enquiries that never buy.
We’ll help you get the basics right
Lead generation works best when a few things are in place on your side. We help with each of them.
No CRM? We’ll set up simple tracking so you can tell us which leads became customers, even from a spreadsheet.
Slow follow-up? We’ll show you how response times affect results. A lead called back within the hour is worth far more than one called the next day.
Website changes needed? We’ll work with your web developer on landing pages and forms, so improvements actually get made.
Calls going unanswered? Call tracking shows when and where calls are missed, so you can fix it before it costs you more.
FAQs: Google Ads for lead generation
What counts as a qualified lead?
We agree that with you at the start. For most businesses it is an enquiry from someone in your service area, looking for something you offer, with a realistic budget or timeline. Once defined, we track it and optimise toward it.
How do you reduce spam and poor-quality leads?
Tighter keywords and negative keywords, better location and audience targeting, and feeding lead quality back to Google so it stops chasing the cheapest form fills. We can also advise on form changes that filter out spam.
Can you track phone calls?
Yes. We track calls from your ads and from your website as conversions, so you see the full picture rather than form fills alone.
Do you build landing pages?
We recommend and test changes to the pages your ads point to, and work with your web developer or team to make them. Better landing pages are often the quickest way to lower your cost per lead.
How quickly will I see leads?
Search campaigns usually bring in enquiries within the first week or two. Lead quality improves over the following months as Google learns from the data we feed back.
Who owns the Google Ads account?
You do. The account stays in your name, and you keep full access and all the data if you ever move on.
Can you run SEO or paid social alongside Google Ads?
Yes. Our SEO and paid social teams work alongside our Google Ads team, using the same lead data. Paid social builds demand before people search, and SEO brings in enquiries you do not pay per click for.
What happens after I get in touch?
Someone from our paid media team will reply to book a short call about your goals. If you already run Google Ads, we’ll look at your account first, so the conversation starts with what we would change. You decide whether to go ahead after that.
Tell us about your leads
"*" indicates required fields
