Sisu Clinic

Revolutionising Aesthetic Medicine on a Global Scale

Sisu Clinic, a doctor-led aesthetic medicine destination founded in 2018 by Dr. James Cotter, Dr. Brian Cotter, and serial tech entrepreneur Pat Phelan, is rapidly transforming the world of cosmetic treatments. With 21 clinics globally, including 14 in Ireland, Sisu offers innovative treatments such as anti-wrinkle injections, dermal fillers, and thread lifts, all delivered with a highly personalised approach to patient care.

In 2023, Sisu Clinic partnered with Vroom to scale its business, boost brand awareness, and drive patient acquisition across existing and new markets. With ambitious plans to expand from Ireland to the United Kingdom and the United States, Sisu needed a trusted digital marketing partner to guide them in unlocking new growth while maintaining efficient operations across Google Search, YouTube, Display, and Paid Social platforms.

Task

Scaling Awareness and Driving Expansion into New Markets – Vroom’s goal was to help Sisu Clinic expand its patient base, grow brand awareness, and efficiently scale its operations across digital channels. This involved managing and optimising day-to-day campaigns on Paid Social, Google Search, YouTube, Display, and Discovery, with a focus on increasing revenue and patient appointments. Additionally, Sisu aimed to grow its presence not only in Ireland but also in three new UK locations and across three states in the US. Our task was to ensure that Sisu’s digital campaigns were optimised for maximum impact, enabling them to expand successfully into these new markets while maintaining cost-efficiency and steady growth.

Approach

Our approach was built on deep insights and a robust understanding of Sisu Clinic’s needs. We began with a comprehensive audit of their existing campaigns to uncover quick wins while identifying longer-term projects that could deliver scalable results.

We then designed a full-funnel strategy aimed at growing Sisu’s presence in the United Kingdom, Ireland, and the United States. By addressing each stage of the customer journey, we ensured we were capturing potential patients’ attention, engaging them with relevant content, and driving them to book appointments.

Key adjustments included a complete restructuring of campaigns to align with best practices, allowing us to increase cost efficiency and take advantage of platform innovations. We focused on continuous optimisation, using a “test and learn” approach to ensure agility in responding to campaign performance insights. Our team continually adjusted bids, ad copy, and targeting parameters to maximise performance, ensuring the media budget worked harder and more effectively.

In-depth reporting played a critical role in this process, with weekly and monthly reports providing Sisu with actionable insights. These insights helped us continuously refine the campaigns, making data-led decisions that contributed to the overall success of the strategy.

We also collaborated closely with Sisu’s internal team to update tracking capabilities and attribution windows, giving us more accurate measurements of campaign effectiveness. This enhanced visibility into performance helped ensure we were hitting key targets while keeping costs under control.

A specialised, cross-functional team worked on the Sisu Clinic account, drawing from their experience with similar brands. This allowed us to apply insights and strategies that had worked well for other clients, ensuring Sisu benefited from the broader expertise Vroom brings to the table.

Results

Vroom’s strategic approach enabled Sisu Clinic to grow its brand awareness and scale efficiently across three key regions: Ireland, the United Kingdom, and the United States.

By the end of the campaign, we achieved stable month-on-month growth, with Paid Social and Google channels—Search, YouTube, Display, and Discovery—becoming key contributors to patient acquisition. These platforms played an instrumental role in driving new bookings and growing brand recognition in all three markets.

Sisu successfully expanded into three new UK locations and established a presence in three US states, all while continuing to grow its base in Ireland. The results demonstrated that Vroom’s omnichannel approach was vital in scaling their operations globally while ensuring cost-effective results at every stage.

A fantastic Irish agency, and a key partner for any business who is serious about digital growth. Collaborative ways of working, highly skilled account teams, excellent communication and consistent, robust data reporting are some of the benefits reaped when working with Vroom.

A special mention to Bronagh, Ben and Luke – truly experts in their fields!.

Amy French – Marketing Manager, Sisu Clinics