Beauty and Haircare: Paid Media for Beauty Brands
From a Bridgerton moment to TikTok Shop’s Irish launch: how Vroom grows beauty brands like K18, KEVIN.MURPHY and Bare by Vogue across Meta, TikTok and Google.
10+ years
As a Google Partner
Award winners
Global Search Awards and European Search Awards
Best Small Agency
Digital Media Awards 2025
Why Shopping campaigns stall
Most Shopping and Performance Max accounts hit a ceiling for the same reasons: a product feed that does not match how people search, campaigns that treat every product the same, and a return on ad spend target that ignores what each sale actually makes you.
Performance Max can also take credit for sales from people already looking for your brand. We structure campaigns around your products and margins, keep brand searches separate, and give automation the data it needs to find new customers.
Part of our Google Ads management for Irish businesses, run by our specialist paid search team.
We judge Shopping campaigns on profit, not just return on ad spend.
What our Google Shopping and ecommerce management includes
Who this is for
✓ Online stores on Shopify, WooCommerce or other platforms selling through Google Shopping.
✓ Brands whose Performance Max results have stalled or are hard to explain.
✓ Retailers with large catalogues where a few products sell and many do not.
✓ Stores getting ready for Black Friday and Christmas.
If your Shopping results have plateaued, a feed and account audit is the place to start.
Ecommerce results
Is Performance Max really making you money?
We’ll check your product feed, Merchant Center and which products and campaigns make a profit once costs are counted.
We’ll help you get the basics right
Shopping works best when a few things are in place on your side. We help with each of them.
Incomplete product data? We’ll show you which details are missing and fix what we can in the feed ourselves.
Promotions planned late? We’ll agree a calendar with you, so offers and stock are in the feed before demand peaks.
No creative team? We’ll tell you exactly which images and video Performance Max needs, and how to use AI-generated creative within Google’s rules.
Platform changes needed? We’ll work with your Shopify or WooCommerce developer on feed and tracking fixes.
FAQs: Google Ads for ecommerce
What is a CSS, and do I need one?
A Comparison Shopping Service is an approved partner that places Shopping ads in Europe. Running Shopping through a CSS can make your clicks cheaper than buying them through Google directly. For most Irish online stores it is worth considering.
Should I use Performance Max or standard Shopping?
Often both. Performance Max reaches more people across Google, while standard Shopping gives more control over specific products. We decide based on your catalogue, margins and how much data your account has.
Do I need Google Merchant Center?
Yes. Merchant Center holds your product feed, and every Shopping and Performance Max campaign runs from it. We set it up or take over your existing one and keep it healthy.
Which ecommerce platforms do you work with?
Shopify, WooCommerce and most other platforms that can produce a product feed. We work with your developer where feed or tracking changes are needed.
When should we start planning for Black Friday?
Ideally by the end of the summer. Feeds, promotions and campaigns need time to learn before demand peaks, and starting late usually means paying more for the same sales.
Who owns the Google Ads and Merchant Center accounts?
You do. Both stay in your name, and you keep full access and all the data if you ever move on.
Can you run SEO or paid social alongside Google Shopping?
Yes. Our ecommerce SEO and paid social teams work alongside our Google Ads team, using the same sales data. Paid social builds demand before people search, and SEO brings in sales you do not pay per click for.
What happens after I get in touch?
Someone from our paid media team will reply to book a short call about your goals. If you already run Google Ads, we’ll look at your account first, so the conversation starts with what we would change. You decide whether to go ahead after that.
Tell us about your online store
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