SEO Strategy
Effective SEO is vital for sustainable growth in today’s ecommerce landscape because it helps you recognise and adjust to user behaviour. In the past 12 months, if you haven’t been leveraging short-form video content and optimising product pages for search visibility, you’re missing the mark. This approach is rooted in outdated SEO practices. Our approach leverages content with a sound technical set up to bring peace of mind to your marketing & sales strategy whether you’re selling makeup, toys, or clothing.
Customer success
We pride ourselves on our clients’ success, and that success is built on collaboration, transparency, and relentless optimisation. Whether you’re a e-commerce or an lead gen business, our SEO services will elevate your digital presence.
Detailed reporting
Stay in the know with comprehensive performance reports that break down your key metrics, offering transparency at every stage.
Google Shopping
In the past 18 months, Google has stepped up efforts to compete with Amazon, Temu, & Shein by adding different types of content to e-commerce search results. Products, category pages and video are among the most popular content types. As a result, you need to have product codes and Google Shopping feeds for your website because it is one of the easiest ways to gain visibility in 2024/25. Our team has sold products worth over €2,000 through Google shopping by adapting to these shifts.
Content strategy
Vroom’s ecommerce team believes content is the best way to grow your audience in the digital landscape. We use info content such as buyer guides, how to’s and short form video to engage your target audience. The awareness content is a keyword part of our ongoing strategy.
Conversion optimisation
We prioritise conversion optimisation in our SEO sprints because we want to turn traffic into cash for our clients. We use your brand positioning & USP’s to find the best customers in the digital landscape.
Authority
We use link building and digital PR to improve your reputation and authority. Our digital PR team can work closely with your team to capitalise on seasonal trends, such as gift guides, and respond to current events through newsjacking and other reactive PR techniques. When reacting to trends, we recommend leveraging your influencer marketing strategy to amplify the reach of your content and brand messaging.